PART 2A - Developing Graphic Communications Sensibilities

A calligram is a Poem, phrase, or word in which the typeface, calligraphy or handwriting is arranged in a way that creates a visual image. The image created by the words expresses visually what the word, or words, say. In a poem, it manifests visually the theme presented by the text of the poem.

A pictogram, also called a pictogramme, pictograph, or simply picto, and also an icon, is an ideogram that conveys its meaning through its pictorial resemblance to a physical object. Pictographs are often used in writing and graphic systems in which the characters are to a considerable extent pictorial in appearance.

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A rebus is an allusional device that uses pictures to represent words or parts of words. It was a favourite form of heraldic expression used in the Middle Ages to denote surnames.

For example, in its basic form, three salmon (fish) are used to denote the name "Salmon". A more sophisticated example was the rebus of Bishop Walter Lyhart (d.1472) of Norwich, consisting of a stag (or hart) lying down in a conventional representation of water.

The composition alludes to the name, profession or personal characteristics of the bearer, and speaks to the beholder Non verbis, sed rebus, which Latin expression signifies "not by words but by things" (res, rei (f), a thing, object, matter; rebus being ablative plural).

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